Pierce Today

Pierce County spent $1,183,151 on men's collegiate football teams in 2023, an increase of 14.7% over the previous year, according to the U.S. Department of Education.

This translates to roughly 12% of all spending for sports teams at the four universities in the county during the 2023 season.

The average sports expenses at Pierce County have grown 34.1% since 2010.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Year	Football Team's Expenditures	% from grand total sport team expenditures
2023	$1,183,151	12%
2022	$1,031,707	11.4%
2021	$799,251	11.3%
2020	$1,022,950	13.7%
2019	$1,134,804	12.2%